User Acquisition.

Zapya was the first client we got 3.5 years back for marketing. Headquartered in China and armed with top Digital Analysts and Digital Marketing experts they decided to give a chance to a new agency.

Meet Zapya

Zapya is a peer-to-peer file sharing app. While the app was initially conceived for the Chinese market, it has spread to neighbouring countries such as Myanmar, Pakistan, and India and is available across multiple operating systems.


Digital Strategy
Digital Media Planning
App Store Optimization

The Marketing Design Process

The Goals

The primary goal was to deliver and execute a strategy that could bring down the cost of user acquisition and expand the horizons from China to other suitable markets.

App Store Optimization


After getting a approval on strategy the team at Delta Labz was hungry to prove its mettle. We were fighting on many fronts like high uninstall rates for the app, Bad ratings and expensive cost per install without measuring the quality of the install. We gave a few product suggestions for the market outside China including India, revamped the overall spending arch and completely revamped the ASO and social strategy for them. Which helped us achieve 28 million users on Google Play with an average rating of 4.5 with 50% users coming organically and at a very nominal uninstall rate, the cost of acquiring a new user was reduced by 68%.

From the client

Delta Labz has built such a strong relationship with our organization that we consider them an extension of our marketing department.We have met the team only once in this duration but We know that service is just a phone call or e-mail away that we will receive the same level of support that we expect from our employees. From large initiatives to high-priority / short notice initiatives, Delta Labz always makes us feel like we're their #1 customer."